I’m thrilled you’re here, after almost 10 years of working at West Virginia University’s Business College, I’ve finally pulled together some highlights of my work. I hope this illustrates how I’ve grown throughout the years and the passion I have about the work I do for my home state.
Alexandra Bowers Work Portfolio
Featured Initiatives
This covers how my relationship with our Chambers College social accounts evolved through the years. It highlights the major improvements in strategy and performance after I fully stepped in early 2024.
Chambers Innovation Initiative, Outreach Centers, and Entrepreneurship ecosystem
At the business college we housed a lot of centers and units focused around Innovation and Entrepreneurship. Some of these extended outside of the college. While this was a major priority of the college I worked to bring all entities together into a clear strategy and identity, establishing goals and streamlining their overall user experience for their various audiences.
Digital Marketing, Online Graduate Program Ads Campaigns & Enrollment Growth
Graduate program became a main focus for me in early 2023 when the college began managing their own digital ad campaigns. I also worked to incorporate it into our organic social strategy while collaborating with my team to create updated web, video, social and photo content.
Case Studies
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![An image of Reynolds Hall]()
Building Beyond Fundraising Campaign and Reynolds Hall Grand Opening
2018-2022
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![An image of faculty and students smiling]()
Nemacolin Partnership and Hospitality Program Marketing
2023-Current
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Chambers Merchandise Store
Seasonal - Started Spring 2024
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![Business Plan Compeition]()
Business Plan Competition, Bridging Innovation and IgniteWV
2019-2022
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Vantage Ventures
2019-Current
