Social Media and Content Mangement @WVUChambers
April 2024 - Current — Social Media Lead
Social media overview at the start
We focused on consistency; number of posts throughout the week, one reel a week, bright photography and templated posts.
We also started experimenting with new ideas; trends, trending audios, story takeovers, posting statistics, sharing quotes from blog content,
Instagram Follower Growth Rate doubled
Posts per week increased
Reel views increased by 48.8%
Organic engagement is up 118.3%
Instagram Follower Growth Rate doubled
It was important to me if I was going to take over these accounts outside of my regular workload to have:
New scheduling and content/project management systems Notion and Agorapulse for reporting
Dedicated Iphone for social media capture and editing, this got us out of our own camera rolls, losing content after team members leaves or interns graduate. This was a game-changer for turn around time as well.
Regular Content Meetings:
Mondays for review of the week, final approvals, new ideas.
Thursdays to discuss ideas for upcoming weeks, review performance.
Content Strategy
Overarching social strategy is to Build a Chambers Community that engages students from prospective, current students to future alumni and partners.
Content Pillars that helps get us there:
Fun – Reel trends, Reynolds Hall, Ambassadors, WV Campus,
Experiences – events, inside and outside classroom experiences
Outcomes – alumni engagement, outreach with CCD
Resources – Career Advice (email), academic and career support, Stats
Other – holiday posts, guest blogs, quotes, things we have to post, class notes and share good news forms.
Shared content, photos from tags on LinkedIn - Flag frequent student and faculty accounts – check monthly
Recruitment Marketing and Highlight Strategy
As digital became increasing important and budget got tighter for print materials. I decided to create our Viewbook at a size that can be printed easily from any printer and with pages that can act as individual handout for each major.
I also created Instagram highlight that mirrored the content form each section and linked to the website. These covered our services under campus life, academic support and career prep. Then I have a quick look that has a slide for each undergraduate and graduate program. All copy should match the website and then viewbook. So it’s mostly getting updated in one place each year.
Social Channel Branding
This idea stemmed from a conversation about changing header images and computer screensavers in Reynolds Hall with the seasons. This avoids things getting boring, but to start I decided to swap our brand’s primary colors Gold and Blue with the Fall and Spring semesters. This included the profile picture, highlights covers, header on Facebook and any templates we use for blog quotes and stats. The photos shifted from slightly cooler to warmer as well to match. It kept things interesting creatively. We chose not to change LinkedIn’s profile image since it appears on employee profiles and should stay consistently Gold and Blue.
Fall Instagram Profile
Spring Instagram Profile
All year LinkedIn Home Page
Spring Facebook Profile
Reels Strategy
Since in Fall 2023 I’ve encouraged my social media intern to be creative in following social media trends in audio and templated videos. We go through her ideas each week add some Chambers Business College twist, and then she works on them throughout the week, posting a reel about once a week.
We saw this momentum begin to build last AY 23-24 and then as a new intern started Fall 2024 with the Chambers College Iphone to shoot and edit with everything has grown. She’s able to work more quickly and freely, making multiple videos at a time that allow us to schedule and keep momentum on our Instagram account.
We posted more videos, that gained higher engagement and followers, broadening our reach and showing our students and personality as a business college more.
Highest performer of Fall 2024
Highest performer of Spring 2025
Average performance went up across the board for videos posted Fall 2024 vs. Fall 2023.
We went from never reaching 4K views to reaching over 4K views on average per reel since Fall 2023.
Career Fair and Professional Wear Content
We started posting as soon as the semester started and more than usual about our in-house Center for Career Development resources, services and events including the career fair.
The Director of the Center for Career Development texted me to say we reached a record high in career fair attendance with a total of 1,298 students in Fall 2024.
Norah Chase a marketing and fashion merchandising student became a familiar faces on our instagram providing professional wear advice to our business students with a combined 16K views and high engagement and over 400 interactions we learned to continue to share this kind of content. Both reels were in the top 5 performing content for Spring 2025.
First Reel to reach over 4K
First Professional Wear advice post with Norah Chase.
Facebook Highlights since 2024
In AY 24-25, the Chambers College Facebook page reached over 4,100 total followers, gaining about 300 new followers at a growth rate of 8%.
Facebook Follower Growth Rate is 8%
Link clicks are up significantly at 658.4%
Interactions are up 52.7%
The strategy was mainly to post consistently, include more photos, more engaging caption with CTAs to stories and be sure to post at major touch points throughout the academic year. This audience simply likes our Chambers Community.
LinkedIn Highlights since 2024
In AY 24-25, the Chambers College LinkedIn page reached over 8,400 total followers, gaining about 1,500 new followers at a growth rate of 23%.
Average Engagement rate: 15.8% — 11.2% higher than the average LinkedIn page engagement rate.
The strategy was mainly to post consistently, include more photos, highlighting major touch points throughout the academic year as well as good news stories spotlighting students, alums, faculty and experiential learning.