Innovation Chambers Initiative, Outreach Centers, and Entrepreneurship ecosystem
2020-2022
During this time my position was refocused to prioritize projects and needs for the college’s main outreach centers that were at the forefront of innovation across campus.
I was able to fulfill their multi-faceted comms and marketing needs while also providing a cohesive message and communications plan.
The goal was that with each client in the same area working through me, I’d be able to create a clearer and more concise user experience for audiences needing the centers resources or services as well as to enter the entrepreneurship ecosystem.
Chambers Innovation Overview
There was a need for consistency across our innovation and outreach centers at the chambers college.
Clients at the time included:
Encova Center for Entrepreneurship and Innovation
Hayhurst LaunchLab and MakerLab
DataDriven WV
HITLab
Sales Center
Entrepreneurship and Innovation Program
MBA Consulting Group
Bureau of Business and Economic Research
Center for Financial Literacy and Education
Center Free Enterprise
Center for Career Development
Vantage Ventures
A main function of the accounts and social strategy is to enhance the visibility of the innovation centers and work that they do, by sharing services, resources through a campus and statewide perspective with an inclusive message that also encourages new partnerships that will provide growth.
Social and Content Strategy
Social Media - iwvuchambers
These channels launched in September 2021 and I managed them for a few months, but after leadership changed, we decided to sunset these accounts. They never gained momentum, but I learned a lot and tried a lot of new things throughout this project.
iwvuchambers video launch
This was when Instagram reels and video features were still new. This was the first time I created motion graphics and stitched together a video.
The vertical version on Instagram aligned with an audio perfectly, and really showcased all of the areas we’ve had an impact.
Emails went out to:
A campus and state partner list
Monthly Newsletter
It was really difficult for each audience to know where to start, who to reach out to first, and what services or resources were available to them. So my goal was to simplify and make it as clear as possible to the user as I could.
Then the final stage would take them to a form that would contact the main center for that audience, and then it would be up to the center to continue the conversation, since each individual and figure out what the specific needs and next steps they need to take.
Website and user experience
This was never launched or became fully fleshed out before we sunset the project. Since then, I’ve seen some other schools implement this idea similarly: https://innovate.iastate.edu/
All of the options wouldn’t be visible at one time, you would be able to scroll until you found the one that fits your description the most, to go to the next step.
The website doesn’t have the most intuitive way to see all the options on one product page, so I thought it’d be nice to see all of the products this way to help students decide.
More Design and Print
Encova Center Tri-Fold Brochure Exterior
Encova Center Tri-Fold Brochure Interior
BBER two-fold Potomac Highlands Report Exterior
BBER two-fold Potomac Highlands Report Interior
Related Client Projects
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Vantage Ventures
2019-Current
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Business Plan Competition, Bridging Innovation, and IgniteWV
2019-2022